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Privacy Policy

Last updated: April 27, 2026

Artooma operates artooma.com, including the AI Career Risk Quiz, and the online store at store.artooma.com (the "Services"). This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and what rights you have.

By using our Services you confirm you have read and understood this policy. Where there is any conflict between this Privacy Policy and our Terms of Service regarding the collection or use of personal information, this Privacy Policy controls.

Who We Are

Artooma is the data controller for personal information collected through artooma.com and store.artooma.com.

Company Number: 12910565
14 Poppy Close, Spalding, Lincolnshire, PE11 3FQ, United Kingdom
support@artooma.com

Personal Information We Collect

Quiz and assessment

When you take the AI Career Risk Quiz on artooma.com, we collect:

We do not collect your name at the quiz stage, and we do not verify or cross-reference your answers against any external database.

Store purchases (store.artooma.com)

When you purchase from our store, Shopify collects on our behalf:

Communications

If you contact us by email, we collect your email address and the content of your message.

Device and usage data

When you visit our website, we automatically collect your IP address, browser type, device type, and information about which pages you visit. This is collected at the network level by Cloudflare.

Legal Basis for Processing (UK GDPR / EU GDPR)

We must have a lawful basis for each way we use your personal information.

Purpose Information used Legal basis
Deliver your quiz results Email, quiz answers, score Legitimate interests (you submitted the quiz to receive results)
Send your free results report by email Email address Legitimate interests
Send marketing emails and product recommendations Email address Consent (where required by applicable law)
Process and fulfill your order Name, email, payment and address details Contract performance
Send order confirmations and delivery updates Email, order details Contract performance
Fraud prevention and security All data, IP address Legitimate interests
Improve our Services Usage data, anonymised quiz data Legitimate interests
Comply with legal obligations As required by law Legal obligation

Where we rely on legitimate interests, we have assessed that our interests do not override your rights and freedoms. You can object to this processing - see Your Rights below.

Where we rely on consent for marketing emails, you can withdraw consent at any time by using the unsubscribe link in any email or by contacting support@artooma.com.

Automated Decision-Making

The AI Career Risk Quiz uses an automated scoring algorithm to calculate your career risk score. This is a deterministic mathematical model - not a machine learning or AI system - based entirely on your self-reported answers.

California residents (CCPA 2026): This automated scoring constitutes Automated Decision-Making Technology (ADMT) under California law. You have the right to opt out by not completing the quiz, and the right to request information about the scoring logic by contacting support@artooma.com.

Service Providers

We use the following third-party service providers to operate our Services. Each is contractually required to process your information only as we direct and to maintain appropriate security measures.

Provider What they do Location
Shopify Store platform, checkout, payments USA / Global
Google Firebase and Firestore Website hosting and data storage USA / Global
Resend Transactional email (results delivery, order confirmations) USA
Kit (ConvertKit) Newsletter and broadcast email USA
Systeme.io Email nurture sequences for non-purchasers France / EU
n8n on Railway Backend data orchestration USA
Cloudflare DNS, network security, bot protection USA / Global

We do not sell your personal information. We do not share it for targeted advertising.

For details on how Shopify handles personal information in connection with your store transactions, see Shopify's Privacy Policy.

International Transfers

We are based in the United Kingdom. Most of our service providers are located in the United States. When we transfer personal information outside the UK, we rely on appropriate safeguards including UK International Data Transfer Agreements (IDTAs) or equivalent mechanisms approved by the UK Information Commissioner's Office.

Where we transfer data from the European Economic Area, we rely on the European Commission's Standard Contractual Clauses or equivalent approved mechanisms.

How Long We Keep Your Information

Information Retention period
Quiz answers and score 24 months from submission, then anonymised or deleted
Email address (marketing) Until you unsubscribe or request deletion
Order records 7 years (UK tax and legal obligation)
Device and usage logs 90 days
Support correspondence 3 years from last contact

Your Rights

Under UK GDPR and EU GDPR, you have the following rights regarding your personal information:

California residents (CCPA): You have the right to know what personal information we collect and how we use it, the right to delete your information, the right to correct inaccurate information, and the right to opt out of the sale or sharing of your personal information. We do not sell or share your personal information for monetary consideration. You have the right to non-discrimination for exercising these rights.

To exercise any of these rights, contact us at support@artooma.com. We will respond within one month. We may need to verify your identity before processing your request.

Unsubscribing from Marketing

Every marketing email we send includes an unsubscribe link. You can also opt out by emailing support@artooma.com with "unsubscribe" in the subject line.

Cookies

artooma.com uses Cloudflare security cookies, which are strictly necessary for network security and do not require your consent. The quiz holds your progress in browser memory only - nothing is stored in cookies or local storage.

We do not use advertising, tracking, or analytics cookies on artooma.com.

store.artooma.com uses cookies for cart functionality, checkout, and analytics as described in Shopify's cookie policy.

Children

Our Services are not intended for anyone under 16 years of age. We do not knowingly collect personal information from anyone under 16. If you are a parent or guardian and believe we have collected information from a child under 16, contact us at support@artooma.com and we will delete it promptly.

Third-Party Links

Our Services may contain links to third-party websites. We are not responsible for the privacy practices of those sites. Review their policies before providing any personal information.

Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version here and update the date above. For significant changes, we will notify active subscribers by email.

Complaints and Contact

If you are unhappy with how we handle your personal information, you have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority:

ico.org.uk  |  0303 123 1113

If you are based in the EU or EEA, you may also complain to your local data protection authority.

Contact us directly:

Artooma
14 Poppy Close, Spalding, Lincolnshire, PE11 3FQ, United Kingdom
Company Number: 12910565
support@artooma.com
+44 7458 157269